rebranding corporate identification system
km20
Colore:
The color palette of KM20 is built on the combination of light gray, red, and deep black. Light gray serves as a background, creating a sense of purity and emphasizing the graphic nature of the forms. Red brings energy and dynamism, referring to the visual power of posters from the era of the avant-garde and constructivism. Deep black forms the strict foundation of the identity, reminiscent of industrial materials and architectural constructions. Together, these colors create a minimalist yet expressive system, where functionality is combined with the symbolism of avant-garde art.
The color palette of KM20 is built on the combination of light gray, red, and deep black. Light gray serves as a background, creating a sense of purity and emphasizing the graphic nature of the forms. Red brings energy and dynamism, referring to the visual power of posters from the era of the avant-garde and constructivism. Deep black forms the strict foundation of the identity, reminiscent of industrial materials and architectural constructions. Together, these colors create a minimalist yet expressive system, where functionality is combined with the symbolism of avant-garde art.
Minimum size in digital design:
Security field:
The main element to focus on when developing a security field.
The main element to focus on when developing a security field.
logotype
The construction of the logo is based on a modular grid; it combines strict geometry and industrial expressiveness. Clear lines and sharp angles create the effect of an architectural structure of the avant-garde era, while the monochrome execution and bright color accents give the effect of utilitarian symbolism of Soviet emblems.
The construction of the logo is based on a modular grid; it combines strict geometry and industrial expressiveness. Clear lines and sharp angles create the effect of an architectural structure of the avant-garde era, while the monochrome execution and bright color accents give the effect of utilitarian symbolism of Soviet emblems.
The new KM20 design project reflects the concept of a modern metropolis — dynamic, multi-layered, and contrasting. The solution is based on a combination of minimalist forms, industrial materials, and bright visual accents reminiscent of urban art and culture. Each floor of the store reveals its own scenario: from industrial austerity to expressive art installations. The visual identity relies on a black-and-white palette with a red color accent highlighting key elements. This approach turns KM20 not only into a retail space but also into a full-fledged art environment.
Introduction
moscow, Russia. EST.2025
project by n.t.studio